Graverobber Apparel
A Simple Idea to Help Graverobber Apparel is a project I started in 2011 to bring funds to mental health and suicide prevention agencies. Today, Graverobber Apparel has evolved into a mental health and fitness brand with more grunge and personality to it.
Branding
Lift Angry
Lift Angry is a snarky style for fitness wear emphasizing the immense benefits physical fitness has on mental health. The goal of this drop is to bring the fitness community into the mental health fold and work on this horrible problem in society together.
The Early Lines
Before the current look for Graverobber Apparel, we had a completely different look, it was more of an artistic expression and less of a company trying to build, while I still love most of these, it made sense to move on to a more singular theme. Below you will see the Nautical Series, Forged Series, Skulled Series, and Cult Series.
The Care Campaign
When a prominent suicide prevention group reached out to Graverobber Apparel on Instagram for a collaboration, we got right to work creating what would be known as the care campaign. We put out a few items for people to buy as a statement in unison with Haven. We are proud of this campaign and hope to do more like it.
Assets
Below are a few tag ideas, packaging and other assets made for Graverobber Apparel
