Working for huge Social Media Giants is sometimes extremely entertaining, but Facebook has a specific design style they follow. Creating assets, building out the deck, collaborating with their designers, and building each piece of collateral really expanded my career. My time working for them changed how I design.
With months of notice we were tasked with creating the new Holiday campaign for the big Christmas Advertisement push. Two very specific Presentations and a multipage document made up the bulk of this campaign.
Holiday Campaign 2020
Groups Campaign
One of the first presentations Facebook came to me for was a push for Groups and its usage for small business. A short but fun Presentation, with a great color pallete.
Facebook Blueprint
Facebook has a mastery class and system on how to be the best using their marketing. This is called Blueprint. In order to get more businesses on board, Facebook hosts Keynote events to explain and get people to join. For this one, they needed a proper Presentation and a Multi page document.
Trust and Safety
Facebook experienced a rise in Hate Speech and harassment in 2019. In order to reassure investors and customers that Facebook was a safe place to advertise, brand ambassadors were given a few materials to take to their keynote presentations.
Messenger
Facebook Messenger has potential to be used in a business capacity. This presentation was used to promote that.
Facebook needed a graphic sheet to represent their Facebook Watch Campaign on how to reach hard to reach audiences.
Facebook Watch
Automotive Campaign
Seeing a missing gap in the automotive advertisement industry, Facebook set a campaign to meet with the heads of marketing for the best in the business and present an idea to them.