OpenCDx
While working at Safe Health Systems, I had to brand and develop collateral for multiple facets of the company starting here with Open CDx. Open CDx is a Med-Tech company aimed at government organizations who wish to provide a robust, modern approach to diagnostic care. Safe Health Systems is built around the back-end technology developed at OpenCDx, creating a powerful experience for all.
The Brand
This may be one of the more limiting brands I developed for. The eternal hexagon is the connected and always working nature of OpenCDx, while also being the strongest basic structure in the universe. I wanted to show stability and strength with this shape but remain approachable with curved edges and a blue gradient.
Any color outside of blue was not accepted as it could signal to different cultures the wrong emotion, and since OpenCDx was aimed primarily at government agencies we really needed to be sensitive to this. Keeping this in mind I kept with a blue theme with very mild colors (minus cobalt). Cobalt was chosen to be the highlight color and the relation to Safe Health Systems brand, creating a house of brands with slight connections.
Niveau Grotesk is an incredibly simple yet sharp font that I feel really suits this market well. Clean, easy to read, but with a sight flair here and there.