Anavasi Diagnostics
Anavasi Diagnostics is a company that develops at home testing capabilities. I had a chance to pitch to them a rebrand taking their current brand and creating something user friendly and exciting.
Conceptually, the brand needed a friendly facelift. I went with a rounded softer approach by making a Logomark from a lowercase “a” utilizing their commitment to environmental friendliness by using a leaf style.
They required a green color palette and I went monochromatic with a slight dark gray variant for contrast.
Fonts needed to match the softness of the brand, but also have a subclass that is professional for the medical community. I think the two choices of All Round Gothic and Azo Sans really meet the need well.