Graverobber Apparel
A Simple Idea to Help Graverobber Apparel is a project I started in 2011 to bring funds to mental health and suicide prevention agencies. Today, Graverobber Apparel has evolved into a mental health and fitness brand with more grunge and personality to it.
As a non profit built around my love for minimal design the whole idea for Graverobber was always a dark sea-fairing brand navigating the waters of life. The skull and scythe is that never ending idea that Death comes for us all.
I went with a dark Pacific Northwest Ocean vibe for the color schemes, incorporating greens, blues, and grays creating a unique feel.
Fonts needed to be serious but also super over the top for a good contrast. I chose an Old English font and SF Pro as the contrast is wild and yet works.