Over a two-year collaboration (2021–2023) with Meta, the objective was to drive more businesses to purchase advertisements on their platform through compelling graphic design. The scope encompassed information organization, presentation designs, simple animations, chart design, and photo manipulation. By structuring complex ad performance data into intuitive formats, creating polished slide decks for sales pitches, and developing dynamic animations to showcase ad functionalities, the designs aimed to make Meta’s advertising solutions accessible and appealing to diverse businesses, from startups to enterprises. Close collaboration with Meta’s marketing and sales teams ensured the visuals aligned with their sleek brand identity while addressing the needs of varied audiences.

The design process faced challenges like simplifying technical data without losing impact, catering to businesses across industries, and meeting tight deadlines for Meta’s fast-paced sales cycles. Strategies included user-centric design to engage non-technical decision-makers, consistent visual language to reinforce brand reliability, and striking data visualizations to highlight metrics like ROI and audience reach. Simple animations brought key selling points to life, while enhanced imagery created relatable, professional collateral. Iterative feedback from Meta’s teams refined the deliverables, ensuring they were both scalable and effective in real-world client interactions.

The campaign delivered outstanding results, significantly boosting Meta’s ad platform adoption. Sales teams reported heightened client engagement during pitches, driven by professional presentations and clear infographics, which translated into higher conversion rates. The cohesive design system enabled global repurposing of assets, streamlining outreach efforts. By combining clarity, visual appeal, and strategic storytelling, the graphic design work not only influenced more businesses to invest in Meta’s advertising solutions but also strengthened Meta’s reputation as a trusted partner, setting a high standard for future marketing initiatives.